But in the early 2010s, so much of the culture of the internet was created by sheer mistake we were all working out, on the hoof, what was permissible, what was funny, what wasn’t. Now, at the start of a new decade, there are fully fledged meme-ographers, accounts dedicated to viral videos, and people whose full-time job is to literally influence. Sure, Twitter had been around for six years, and Instagram was in its terrible twos, but the world of social media hadn’t yet found its masters: those who created the rubric of the online world we know today. Back then, at the start of a decade when online culture as we know it now was still in its infancy, social media was anyone’s game. In November 2012, the Britain’s Got Talent overnight sensation Susan Boyle released her fourth studio album, Standing Ovation: The Greatest Songs from the Stage. Click HERE to subscribe to the print edition. It features stories celebrating ridiculous ideas, trends, and products pieces arguing that unabashed stupidity can be a great part of life and articles calling out the bad side of stupidity. This article appears in VICE Magazine's Stupid Issue, which is dedicated to the entertaining, goofy, and just plain dumb.
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